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2018 Annual Report on Global Mobile Advertising - Games

2018 Annual Report on Global Mobile Advertising - Games

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SUMMARY

This report on mobile and the gaming industry includes the 2018 ranking of game types released on Facebook, Google, Toutiao, and Tencent.

The paper also features the global top10 game advertisers and the main game advertisers in Japan and South Korea, Southeast Asia, North America.

The study also offers an analysis of advertisers Clash of Three Kingdoms and Sniper 3D Assassin: Gun Games, while it includes a couple of video cases too.

This document is based on the analysis of advertising data worldwide - SocialPeta accumulated over 500 million pieces of advertising data.

OUTLINE

Methodology

Channels

Advertisers

Materials

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
2018 Annual Report on Global Mobile Advertising - Games
Region
Global
Published
Dec. 15, 2018
Publisher
ZingFront Software
Price
FREE
Language
ENGLISH

Content

Number of Pages
19
Number of Tables
0
Number of Exhibits
14
Topics
mobile
Tags
gaming industry, global, mobile, mobile advertising, social ads, ZingFront Software
Companies mentioned
Facebook, Google, Toutiao, Tencent
Methodology
This report is based on the analysis of advertising data worldwide. SocialPeta has accumulated over 500 million pieces of advertising data.
EVALUATION

The most valuable aspect of this research is its analysis of real advertisers and the video cases.

Positives:

  • Great examples
  • Clear language
  • Good graphs
  • Video cases

Negatives:

  • Presentation-style report. Further reading is necessary

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