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2019 Digital Marketing Trends

2019 Digital Marketing Trends

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SUMMARY

This report on digital marketing first discusses how brands should put their attention on millennials and Generation Z, which have together with the same money to spend and use social media and mobile advertising when making buying decisions.

According to this study, Gen Z is more cautious to share information and trust brands than Millenials.

The document also recommends companies to connect people with products through real relationships with content creators users already know and trust. Over 9o% of marketers mention Instagram as the key social network for influencer marketing, followed by Facebook. Besides, young consumers connect in particular with YouTubers —40% of millennial subscribers say their preferred YouTuber understands them better than their friends.

VR and AR can be initially more challenging than non-traditionally video formats but offers a very high ROI, the research indicates.

The study also points out how important it is that the online experience for users is seamless and simple. Responsive design is essential, communication should be very clear while imaginary and video must be integrated.

Brands should be careful planning their video strategy as video is a cost-effective marketing strategy, the paper says. The study also explains that brands should reuse and repurpose content and spread a unified message across multiple platforms.

The report gives some guidance and tips on how to make content smarter, rather than harder.

 

OUTLINE

Millennials and GenZ

Social Influencers 

Digital

VideoBudget and ROI

VR, AR, and Non-Traditional Video Formats

Gamification, Chatbots, and Other Engagement Options 

Connecting Personally and Privacy Concerns 

Marketing KPIs 

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
2019 Digital Marketing Trends
Region
Global
Published
Oct. 15, 2019
Publisher
Sparxoo
Price
FREE
Language
ENGLISH

Content

Number of Pages
21
Number of Tables
0
Number of Exhibits
0
Topics
e-commerce
Tags
augmented reality, chatbots, digital marketing, ecommerce, global, influencers, marketing, online shopping, online shopping behavior, privacy, social media, Sparxoo, virtual reality
Companies mentioned
Facebook, YouTube, Instagram,
Methodology
Not available.
EVALUATION

What makes this report an excellent read is its insightful content and tips for marketers.

Positive:

  • Understandable language
  • Appealing design
  • Quotes from industry experts
  • Tips to spread a brand's influence
  • UX-focused designed tips

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