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2019 Digital Trends: Advertising in Focus

2019 Digital Trends: Advertising in Focus

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SUMMARY

This Adobe research takes a look at the main trends in advertising that are expected to dominate the field over the upcoming months.

The report highlights that the digital world has brought many opportunities for advertisers but significant challenges as well due to lower levels of consumer trust, perceived lack of transparency and lack of consistency in the measurement methods. Advertisers are trying to benefit from digital advertising while trying to address these issues.

The paper examines how advertisers could lose risking the balance among creativity and measurement, while it also analyses the challenge that walled gardens represent as they enable access to data.

Advertisers, the study explains, want to be involved in projects to improve customer experience though they will also have to review the role of advertising technology in the digital world to do this.

The document mentions that many advertisers are now in a position to make use of Artificial Intelligence. AI has with no doubt a great potential for improved targeting but there are still many issues to solve around compliance, data protection and privacy regulations or data transparency that need to be taken care of.

The paper is based on a survey of nearly 800 advertising professionals.

OUTLINE

What makes this report valuable is its excellent graphs, insightful examples, and appealing design.

Positives:

  • Appealing layout
  • Understandable language
  • Great key insights
  • Good graphs
  • Highlighted key content
  • Case studies and examples
DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
2019 Digital Trends: Advertising in Focus
Region
Global
Published
June 15, 2019
Publisher
Adobe
Price
FREE
Language
ENGLISH

Content

Number of Pages
24
Number of Tables
0
Number of Exhibits
8
Topics
e-commerce
Tags
Adobe, advertising, AI, case studies, customer value, data analytics, data management, ecommerce, global
Companies mentioned
eBay, Havas, Vodafone, Spotify, Google, Facebook, Amazon, L'Óreal, Asos
Methodology
The paper is based on a survey of nearly 800 advertising professionals.
EVALUATION

Executive Summary

Advertising

Data and advertising ROI

AI in advertising

Conclusion

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