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2019 Global Digital Ad Trends

2019 Global Digital Ad Trends

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SUMMARY

This report examines global advertising forecasts, growth trends for emerging and changing formats, trends in header bidding, and fraud protection, among other aspects.

Local TV could experience double-digit declines in 2019 after a positive year growth driven by events such as the World cup and the midterm elections. The paper says that Out of home is the only traditional media type expected to experience an increase next year. 

Digital ad spends growth is still at a healthy state in the USA. There, more than 50% of total media ad spend will be invested in digital in 2019. The percentage of digital spend devoted to displaying advertising will remain steady, according to estimations.  

Regarding the global digital and programmatic market, digital display formats, such as video, will contribute over 50% of incremental ad spend funds projected for the 2017-2020 period. 

The report indicates that China and the US are the only countries with more than $10 billion in digital ad spend expected to increase at double-digit rates in 2019. 

Mobile advertising will go beyond $200 billion in 2019, the study suggests. Growth rates will still be in the double-digit field through 2022. It is expected that mobile represents over 75% of global digital ad spend from 2022 onwards. The paper also takes a look at  US private marketplaces which will continue to increase significantly through 2020.

Report download requires free registration on the publisher's website.

OUTLINE

Digital and Programmatic Market in the US

Global Digital and Programmatic Market 

Mobile Advertising and Video Advertising

Private Marketplaces

Header Bidding

Advertising Quality

 

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
2019 Global Digital Ad Trends
Region
Global
Published
June 15, 2019
Publisher
PubMatic
Price
FREE
Language
ENGLISH

Content

Number of Pages
50
Number of Tables
0
Number of Exhibits
37
Topics
e-commerce
Tags
advertising, digital advertising, digital marketing, ecommerce, global, marketing, media, mobile, mobile advertising, PubMatic, social media, video, youtube
Methodology
Not available.
EVALUATION

This research stands out for its appealing design, great graphs, and clear language.

Positives:

  • Appealing layout
  • Understandable language
  • Good graphs

Negatives:

  • Presentation-style report. Further reading necessary to gain a more in-depth insight

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