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2019 Retail Trends Report

2019 Retail Trends Report

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SUMMARY

This Microsoft report reveals that brands that are investing in designing personalized experiences for their customers are using digital technologies as well as customer data are seeing an increase of their revenues of between 6% and 10% - at least twice faster than brands that are not doing so.

The paper explores the key emerging trends in online retail and aims at empowering retailers to design exceptional shopping experiences for online customers.

This study discusses the key role of customer expectations and notes that customers are seeking personalized and mobile-first shopping experiences from online retailers. In fact, the research found that more than 85% of consumers would be happy to pay more to receive better customer experience.

This report also takes a look at the evolving landscape of retail. It explains how online companies have started opening physical shops. At the same time, giant companies in the retail sector have closed many physical stores or move to small-format shops. The paper also indicates how influencers can be of help to reach niche audiences.

New technologies are also important and retailers have started to use social media channels, chatbots, and virtual personal assistants, to establish deeper connections with customers at any given moment. This report also analyses how IoT, automation, and robotics can be used to help the retail sector.

Report download requires free registration on the publisher's website.

OUTLINE

Customer experience

The retail business model 

The online store

Buying from anywhere

Operations and customer demands 

New technologies

 

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
2019 Retail Trends Report
Region
Global
Published
June 30, 2019
Publisher
Microsoft
Price
FREE
Language
ENGLISH

Content

Number of Pages
57
Number of Tables
0
Number of Exhibits
12
Topics
e-commerce
Tags
automation, blockchain, customer experience, ecommerce, ecommerce trends, gig economy, global, iot, Microsoft, mobile, mobile commerce, mobile payment, online retailer, online shopping, online shopping behavior, robotics, SaaS, social media, voice commerce
Companies mentioned
Apple, Urban Outfitters, IKEA, Zara, Uniqlo, H&M, Gap, Amazon, eBay, Birchbox, Winc, Stitch Fix, NatureBox, Nike, Adidas, Starbucks, Amazon, Macy’s, Walmart, Nordstrom, Uber, Car- 2Go, BMW, Facebook
Methodology
Not available.
EVALUATION

This insightful Microsoft report review the main trends in online retail and aims at empowering retailers to develop exceptional shopping experiences for customers.

Positives:

  • Understandable language
  • Nice layout
  • Good data

 

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