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The 2019 Report on Travel Advertising

The 2019 Report on Travel Advertising

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State of the Industry Perspectives from Travel Marketers

SUMMARY

This study on E-Commerce and digital advertising reports about the growing importance of digital in ad spend, with nearly three-quarters of travel marketers in Europe planning to increase their digital spend at present.

Companies should be investing significant amounts in digital marketing strategy, the report suggests. Besides, channels, platforms, and tools are also experiencing an increase. Social media is still at a very healthy state with channels including Facebook, Instagram, Twitter, Pinterest, and Snapchat increasing across the board in 2019 and further.

Current digital advertising technology enables us to connect with the adequate traveler at a convenient time and to evaluate the effect of that contact. The issue is that the digital landscape evolves at an incredibly high pace and therefore marketers face challenges to keep up. In fact, nearly half of those surveyed for this study believe that Facebook and Instagram could easily disrupt the travel industry any time soon.

The document reports about other trends and changes that will also disrupt the industry somehow. For instance, nearly 60% of European travel marketers have plans to use Instagram Stories. However, data management enables marketers to invest in adequate channels and technologies to boost direct bookings, the paper notes.

Report download requires free registration on the publisher's website.

OUTLINE

Travel advertising in Europe

Digital advertising channels

Challenges

Looking ahead

Executive Summary

Conclusion

Methodology

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
The 2019 Report on Travel Advertising
Sub-Title
State of the Industry Perspectives from Travel Marketers
Region
Europe
Published
June 15, 2019
Publisher
Sojern
Price
FREE
Language
ENGLISH

Content

Number of Pages
53
Number of Tables
0
Number of Exhibits
7
Topics
e-commerce
Tags
advertising, digital advertising, digital marketing, ecommerce, europe, online shopping, regulation, social ads, social media, Sojern, travel
Companies mentioned
Facebook, Instagram, Snapchat, Twitter, Pinterest, YouTube, Amazon
Methodology
This report is based on a survey of 600 travel marketers leaders in travel marketing in 46 countries around the world.
EVALUATION

What makes this report an excellent read is its insightful content and great graphs.

Positives:

  • Good examples
  • Appealing design
  • Great graphs
  • Clear language
  • Insightful findings

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