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2019 State of B2B Digital Marketing

2019 State of B2B Digital Marketing

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See the new ways B2B marketers are driving success

SUMMARY

This report on B2B digital marketing reports that digital marketers are expected to push for not only lead quantity but also lead quality in 2019 as they concentrate their efforts on customer lifetime value. 

Around 30% of respondents said they invest just between 10 and 25% of their total budget on digital. This means that the largest share of their marketing budget is still being invested in traditional marketing though the value of digital campaigns has been already been proved.

35% of B2B digital marketers still pay close attention to conversions as the main metric to assess performance - this figure has gone up compared to 31% in 2017. Improving brand awareness is marketers’second most important objective, but conversions are what's more important in the long run.

Social media is becoming the first B2B marketing strategy, with an increasing 63% of B2B digital marketers believing that social media drives lead for them. This number is much higher than email marketing, with less than half of marketers thinking that this channel drives leads. It is not LinkedIn, however, what drives all of the business, but Facebook by a significant margin. B2B digital marketers are becoming more aware of the value of a complete social media presence. 

According to this research, more companies are creating their web presence to be friendly for mobile consumers. Businesses that aren’t doing so, would need to follow the same path sooner rather than later, the document adds.

A large share of B2B digital marketers is not using emerging technologies such as AI and other predictive software for marketing purposes. More than 30% believe that their email nurture program doesn't work well or don’t have one in place. 

Report download requires free registration on the publisher's website.

OUTLINE

Introduction

Marketing goals, challenges and trends

Channels and content

Marketing technology and sales

Methodology

Conclusions

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
2019 State of B2B Digital Marketing
Sub-Title
See the new ways B2B marketers are driving success
Region
North America
Published
June 15, 2019
Publisher
Wpromote
Price
FREE
Language
ENGLISH

Content

Number of Pages
18
Number of Tables
0
Number of Exhibits
12
Topics
e-commerce
Tags
AI, b2b eCommerce, digital marketing, ecommerce, ecommerce trends, marketing, mobile, omni channel, online shopping, social media, usa, Wpromote
Companies mentioned
LinkedIn, Twitter, Facebook, YouTube, Instagram, Pinterest, Snapchat
Methodology
This report is based on on a survey of 302 U.S. B2B marketers across a wide-range of industries and job levels.
EVALUATION

What makes this report an excellent read is its quality content and clear insights.

Positives:

  • Clear language
  • Appealing design
  • Great graphs
  • Quality content

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