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A Guide To E-Commerce Europe

A Guide To E-Commerce Europe

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Understanding the European market dynamics

SUMMARY

This report takes a look at the E-Commerce landscape in Europe. It provides a snapshot of Europe's online buyers, it presents the EU single market while it also explains how the market is being disrupted by traditional companies as well as start-ups.

The report also highlights the rise of the gig economy and how sustainability is at the heart of many business decisions but it is also on many European consumers' minds when buying online. The E-Commerce marketplace is also under study in this report, as well as its main opportunities and challenges. 

The research provides an overview of European consumers too. It notes that suggests that consumers in Europe tend to make buying decisions based on sustainability issues and other key trends that are connected to their culture and values.

The guide looks into the demographics, the online buying behaviors and expectations of European consumers, with a special mention of influencers. The document indicates that online consumers in Europe are well-informed, tend to be very vocal and active on social media and also want to choose the best deal possible. Besides, the opinion of other consumers is also highly valued for European shoppers.

Regarding the online purchasing process, this has to be easy for consumers and has to have powerful software solutions behind. Online shopping websites must have engaging content and updated technical features, the document adds.

This book conclides with an analysis of the omnichannel experience, online-shop design and management, and takes a look at other elements such as branding, digital marketing techniques, and online shop performance metrics.

OUTLINE

Ecommerce landscape in Europe

Competitors

New online businesses

Marketplaces

Logistics and infrastructure

Customer experience

B2B

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
A Guide To E-Commerce Europe
Sub-Title
Understanding the European market dynamics
Region
Europe
Published
June 30, 2018
Publisher
Iberglobal
Author(s)
Marianne Kopf
Price
FREE
Language
ENGLISH

Content

Number of Pages
168
Number of Tables
0
Number of Exhibits
100
Topics
e-commerce
Tags
case studies, customer experience, ecommerce, ecommerce logistics, ecommerce platforms, ecommerce trends, europe, gig economy, global, Iberglobal, mobile, mobile payment, new zealand, online retailer, online shopping, online shopping behavior, social selling, sustainability
Companies mentioned
Carrefour, Amazon, Etsy, Alibaba, Otto, Blando, Vente-Privee, Allegro, bol.com, Westwing, Hepsi Burada, Facebook, YouTube, Instagram, Google+, Twitter, Pintrest, Linkedin, Snapchat, Tumbler, Vine
Author(s)
Marianne Kopf
Methodology
Not available.
EVALUATION

This is an in-depth and insightful report which reviews the E-Commerce landscape in Europe and is addressed to New Zealand companies.

Positives:

  • Well-structured information
  • Good case studies
  • Nice layout
  • Includes recommendations for marketplaces
  • Influencer profiles

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