The report reveals that half of the customers buying at Amazon already started the product search on the online platform and outlines how they become a buyer.
The study is based on the buying habits of over 2,000 U.S. consumers who bought on the online platform over the past two years.
The document shows that over 50% of consumers buy online at least once every few weeks and that nearly half of them visit Amazon several times a week, and over three-quarters visit the site at least every month. Amazon is the dominant E-Commerce platform for U.S. consumers, followed by Walmart.com and eBay.
Online consumers expect to find the brands they are familiar with on Amazon and actively look for them on the E-Commerce platform. The document explains that most consumers use a computer to buy a product online while 26% prefer to use a smartphone. There is also increasing penetration of voice-activated devices and the Internet of the Things when it comes to purchasing.
Price is the main buying decision factor for online consumers on Amazon. The study points out that most of them pay attention to reviews before buying a product. The ads on Amazon tend to be useful to consumers who buy every day online. In addition, nearly 50% of them do not usually past the second page of search results - not to be undermined as a significant part of demand generation on Amazon comes from product advertising.
The report concludes with an overview of the study's main findings. It is key that retailers and brands need to implement measures to place Amazon market strategy at the heart of their eCommerce plans.
Download requires free registration on publisher’s website.
Over 1/3 of Consumers Buy Online Weekly or More Often
Consumer Loyalty to Amazon Is at an All-Time High
Amazon Is at the Center of E-Commerce
Marketplaces Outpace Retail and Brand Websites
More Than Half of Consumers Are Amazon Prime Members
Free Two-Day Shipping Is the Flagship Benefit of Amazon Prime
Prime Eligibility Informs Purchase Decisions for Majority of Consumers
While Mobile Is Growing, Desktop Is Still Dominant for Purchases
Younger Consumers and Prime Members Are More Likely to Own Voice-Activated Devices
Consumers Are Open to Experimenting With Voice Technology for Shopping
Nearly Half of Consumers Are Not Going Past the Second Page of Search Results
Price Remains the Most Significant Factor of Purchase Influence
Product Descriptions and Reviews Drive Consideration and Purchase Decisions
43% of Consumers Click on Amazon Ads From the Web; Google Is the Top Referrer
On Amazon, Over 1/3 of Consumers Have Clicked on a Product Ad
Amazon Ads Resonate Differently for High-Value Segments
Amazon’s Personalization Engine Drives Add-On Purchases
Consumers Actively Seek Brands They Know on Amazon
Consumers Are Satisfied With Amazon's Private Label Brands
Awareness of Amazon's Private Labels Is Growing
Counterfeit Products Are a Growing Concern
Holiday Events Shift Buying Behavior
Amazon Is the Most Popular Destination for Last-Minute Holiday Gifts
Amazon's Growing Product Selection Drives Broader Demand
As Amazon Experiences Become More Accessible, Consumers Are More Open to Exploring Them
Younger Consumers Are More Likely to Buy Groceries on Amazon
4 out of 5 stars
2019 Amazon Consumer Behavior Report
Based on a Survey of 2,000+ U.S. Consumers
March 19, 2019
|Number of Pages
|Number of Tables
|Number of Exhibits
amazon, ecommerce, ecommerce market growth, ecommerce platforms, Feedvisor, mobile commerce, north america, online shopping, online shopping behavior, usa, voice commerce
Survey of more than 2,000 U.S. consumers.
This report gives a comprehensive overview on the consumer behavior on Amazon.
Go to Publisher's Download Site| Bond Partners | June 2019 | Pages: 333 | FREE |