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Children and parents media use and attitudes: annex 1

Children and parents media use and attitudes: annex 1

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Children’s research annex

SUMMARY

This report annex presents in-depth data, graphs and content regarding the main findings described in the Children and Parents: Media Use and Attitudes Report 2018.

The document shows that the youngest children spend most of their media time per week watching TV on a TV set, going online and playing games. Older children between 12-15 spend the most time online, using a mobile phone, but spend less time gaming or watching TV on a TV set.

According to the study, the estimated time spent online by the youngest children has seen an increase for the last two years While older children say they spend around 17 hours using their mobile phone in an average week.

When it comes to smartphone ownership, figures have not changed since 2017. However, ownership of a tablet has increased nearly twice as much among children aged 5-7 and by 19% among children between 3-4s.

The paper includes a section about children’s use of over-the-top television services including Netflix, Amazon Prime Video and Now TV. It also explores the use of YouTube, including the type of content children access on YouTube.

Regarding social media, 1% of 3-4s, 4% of 5-7s, 18% of 8-11s and 69% of 12-15s have a profile on a social media or messaging site or application. This remains similar to 2017, the document adds. Regarding gender differences, girls among 8-11s girls are more likely than boys to have a social media profile. 

The study includes a section on online behavior and negative online experiences affecting children, as well as another on parents' attitudes and concerns, how parents are mediating their children’s access to and use of media, with a special focus on their use of the internet.

OUTLINE

Introduction

Children’s media time and use and ownership of media devices, and content consumption

Social media, live streaming and gaming

Media attitudes and experiences

News

Negative experiences and parents’ attitudes 

TV viewing

Glossary

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Children and parents media use and attitudes: annex 1
Sub-Title
Children’s research annex
Region
Europe
Published
Jan. 29, 2019
Publisher
Ofcom
Price
FREE
Language
ENGLISH

Content

Number of Pages
272
Number of Tables
0
Number of Exhibits
120
Topics
mobile
Tags
broadband, children, children's privacy, europe, gaming industry, media, Ofcom, social media, TV, uk
Companies mentioned
Amazon, YouTube, Netflix, Google, BBC
Methodology
This report is based on a tracking surveys, news surveys online, and interviews with parents and children.
EVALUATION

This report stands out for its in-detail and comprehensive content.

Positives:

  • Great key findings
  • Clear language
  • In-depth content
  • Good glossary
  • Great graphs
  • Good table on concerns that parents have regarding children' use of the Internet and social media; parental use for mobile phones and gaming, TV

 

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