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Children and parents: media use and attitudes report 2018

Children and parents: media use and attitudes report 2018

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SUMMARY

This report offers in-depth content on media use, attitudes, and knowledge among children and teenagers aged between 5 and 15, and detailed data about media access and use by young children of ages 3 and 4. 

The paper includes information about parents' opinions regarding their children’s media use, and how parents try or not to track or limit use somehow of various media types.

According to the findings, TV sets and tablets are the most popular devices among children, and time spent watching TV on a TV set is seeing a decrease.

The study also showed that 50% of 5-15s watch OTT television services including Netflix, Amazon Prime Video and Now TV. Besides, YouTube is becoming more popular among 8-11s. In that respect, the paper highlights the rising importance of vloggers as a source of content. Also, 75% of 5-15s who play games do so online. 

The document points out the role of social media, which can have a positive impact but also bring social pressures to children. TV and social media are relevant sources of news, though a significant share expressed concerns about the accuracy and trustworthiness of news on social media channels.

 

OUTLINE

Introduction

Media devices and services by age

Key findings

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Children and parents: media use and attitudes report 2018
Region
Global
Published
Feb. 15, 2019
Publisher
Ofcom
Price
FREE
Language
ENGLISH

Content

Number of Pages
18
Number of Tables
0
Number of Exhibits
10
Topics
mobile
Tags
children, gaming industry, global, media, mobile, Ofcom, XaaS
Companies mentioned
Netflix, Amazon, Now TV, YouTube, Musical.ly
Methodology
Not available.
EVALUATION

This report stands out for its insightful findings and clear language.

Positives:

  • Understandable language
  • Great key insights
  • Good graphs

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