burger menu
Coronavirus Research. April 2020

Coronavirus Research. April 2020

    Add to bookmarks

Series 4: Media Consumption and Sport

SUMMARY

This report takes a look at consumers’ media consumption habits during the outbreak of coronavirus. 

The study revealed that COVID-19 content is dominating consumers’ online time online across countries, income groups, gender, and most generations – apart from the youngest audiences. According to the findings, nearly half of consumers in the USA and around 40% of UK consumers are reading more news stories on social media as a consequence of the coronavirus outbreak – which is the main reason why people are using social media across countries, gender, and income at present times.

Nearly 9% of U.S. consumers and 80% of consumers in the UK explained that they're consuming more media content. The paper also mentions the prominent role of apps over the coronavirus crisis and shows that these apps are essential in connecting people during this time though there are some differences between markets.

Another important finding is that people consider that information from governments and WHO are more trusted than news sites or channels. Income levels make a difference in this case as people in the higher income group are more likely to trust all news sources more than those in the lower-income group. Trust in social media is rather low, however, it’s on a par with physical newspapers and word-of-mouth from family and friends and it’s higher than foreign governments’ websites, video sites, podcasts, updates from brands, and webinars, the report indicates.

OUTLINE

Introduction and key insights

Internet and social media actions

Media consumption

Apps to connect with others

Trustworthy information

Social media and news

Trust in reporting infection rates

Subscription services

Sport and arts

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Coronavirus Research. April 2020
Sub-Title
Series 4: Media Consumption and Sport
Region
Global
Published
April 15, 2020
Publisher
globalwebindex
Price
FREE
Language
ENGLISH

Content

Number of Pages
28
Number of Tables
0
Number of Exhibits
19
Topics
business-and-corona
Tags
corona, coronavirus, Covid-19, gaming industry, global, globalwebindex, media, media consumption, media subscriptions, social media, sport, survey, uk, usa, video
Companies mentioned
Facebook, Microsoft, WhatsApp, Google, Twitter, Netflix, Disney, Spotify, Apple, Zoom, House Party, Snapchat, Marco Polo, Telegram, Reddit, Instagram
Methodology
Not available.
EVALUATION

This is a great report about social media and media consumption over the coronavirus outbreak which present excellent insights in a clear writing style.

Positive:

  • Clear language
  • Appealing design
  • Excellent insights
  • In-detail survey results

Similiar Reports

Corona Update Outbreak

FREE

How companies can reshape results and plan for a COVID-19 recovery

FREE

COVID-19: Global Health & Crisis Response

FREE