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Cross-Border E-Commerce Shopper Survey 2018

Cross-Border E-Commerce Shopper Survey 2018

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Key Findings

International Post Corporation , McKinsey & Company | February 2019 | Pages: 20 | FREE | Go to Publisher’s Download Site

McKinsey
OpenStack
SUMMARY

This study shows that crss-border e-commerce and mobile shopping has significantly increased in the past two years.

The report presents the most important findings of the 2018 IPC Cross-Border E-Commerce Shopper Survey. The study has researched more than 33,500 consumers in 41 different countries

The document indicated that of the parcels purchased cross-border in 2018, a good share - 38%- were bought from China. Regarding online retailers for cross-border purchases, online shoppers preferred Amazon (23%), Alibaba (16%), eBay (14%) and Wish (10%).

In reference to the Asia Pacific region, the study notes that Asian online buyers are younger and more demanding than their counterparts in other parts of the world. In addition, the report explains that global online consumers' expectations in terms of delivery speed have also increased. In that respect, 32% of online shoppers surveyed pointed out that a faster delivery service is key and should improve cross-border delivery.

 

OUTLINE

Message from the CEO

Key figures

Consumer Preferences:

Frequency of online shopping

Preferred device

Parcel tracking

Deliverylocation usage

Delivery location convenience

Sustainability

Country of most recent purchase

Product characteristics

Export country

E-retailer

Product category 

Product value 

Parcel weight

Parcel dimensions 

Delivery experience 

Delivery cost

Delivery speed

Delivery provider

Customs Returns

Delivery issues

Improvement areas 

IPC Market Intelligence

Survey methodology

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
Cross-Border E-Commerce Shopper Survey 2018
Sub-Title
Key Findings
Region
Global
Published
Feb. 1, 2019
Publisher
International Post Corporation , McKinsey & Company
Price
FREE
Language
ENGLISH

Content

Number of Pages
20
Number of Tables
15
Number of Exhibits
10
Topics
e-commerce
Tags
McKinsey, OpenStack
Companies mentioned
Alibaba, eBay, Amazon, Wish
Methodology
The research was based on quantitative research with online access panels provided by Research Now SSI.
EVALUATION

An insightful report on global Cross-Border E-Commerce.

Positives:

  • Great use of tables and illustrations
  • Great data about online consumer preferences in reference to cross-border E-Commerce
  • Well-structured
  • Section on sustainability

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