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Digital Advertising 2020

Digital Advertising 2020

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Insights into a new era of advertising and media buying

SUMMARY

This report about advertising and media buying reports that advertising and marketing are converging and that a large share of marketing and advertising companies share the same budgets and have the same teams to run campaigns.

The paper reveals that more than 50% of the companies surveyed use internal staff to optimize ad spends through digital channels. The study also shows that the number of data sources available to inform digital advertising has not stopped increasing. Besides, nearly 100% of advertisers use CRM-based data to target advertising.

According to this document, advertisers in Europe are expected to increase by 24% the use of interest-based data – which is expected to be the most significant increase among geographical areas.

The study also highlights how Facebook and Google dominate the digital advertising field. Google and Facebook, the research says, are specifically interesting for advertisers as they target users based on real identities.

Regarding video advertising, the document explains that more than 50% of companies increased their share of it. YouTube ad spending is rising while display ad spending is seeing a decrease, the study says.

The document also makes a mention of the opportunity that smart devices bring to advertisers, as they represent a chance to reach audiences in new ways.

OUTLINE

Introduction

Advertising and Marketing 

Data in Advertising

Facebook and Google in Video 

New Metrics  

New Ad Space

Appendix and Methodology 

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Digital Advertising 2020
Sub-Title
Insights into a new era of advertising and media buying
Region
Global
Published
June 15, 2019
Publisher
Salesforce , Sales Force
Price
FREE
Language
ENGLISH

Content

Number of Pages
18
Number of Tables
0
Number of Exhibits
15
Topics
e-commerce
Tags
advertising, data management, digital advertising, digital marketing, ecommerce, facebook, global, google, marketing, mobile, mobile advertising, Salesforce, social media, youtube
Companies mentioned
Google, Facebook, Instagram
Methodology
This report is based on a global survey of 900 advertising leaders in North America, Europe, and the Asia-Pacifc region.
EVALUATION

This report stands out for its great graphs and excellent design.

Positives:

  • Appealing design
  • Good graphs
  • Great findings
  • Good survey

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