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Developing your Digital Toolkit

Developing your Digital Toolkit

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A guide to identifying the right technology, data and partners you need to win in eCommerce

SUMMARY

This research presents a guide of the eCommerce ecosystem, highlighting the key capabilities, tools, and partners that are necessary to enable outperformance in the eCommerce channel.

The study suggests companies to start their eCommerce presence by designing what it's described as the eCommerce Capability Strategy, which establishes where the company aims to head in terms of eCommerce, and a plan to determine how to achieve those goals by combining workstreams, resources, human resources, and tools. The paper is based on interviews with several brands that explains their eCommerce Capability Strategy and offers a framework based on their input.

Most companies have already set up an eCommerce presence, the study add,s and they are now focused on how to accelerate online commerce growth and improve their ROI. The report indicates that the way to proceed is to measure sales and share versus the company's rivals and improve the organization's presence in the eCommerce marketplace. After examining hundreds of brands, the research outlines a few common datasets, use cases, and advantages and disadvantages.

According to this document, establishing an eCommerce Capability Strategy varies depending on how advanced the eCommerce lifecycle is within an organization. The paper also reviews a few questions that companies should take into consideration to find their adequate strategy for them.

 

Report download requires free registration on the publisher's website.

OUTLINE

Introduction

eCommerce framework

Digital Analytics

Vendor selection

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Developing your Digital Toolkit
Sub-Title
A guide to identifying the right technology, data and partners you need to win in eCommerce
Region
Global
Published
March 1, 2019
Publisher
Profitero
Price
FREE
Language
ENGLISH

Content

Number of Pages
41
Number of Tables
0
Number of Exhibits
20
Topics
e-commerce
Tags
ecommerce, global, Profitero
Companies mentioned
Amazon, Kellog, Google, Unilever, LinkedIn, Pharmavite, General Mills
Methodology
This report is based on interviews with industry practitioners, and a survey of around 200 brands.
EVALUATION

What makes this report an excellent read is its quality content, appealing design, and inclusion of use cases and quotes by industry experts.

Positives:

  • Great glossary
  • Excellent data
  • Appealing design
  • Great graphics
  • Understandable language language
  • Quotes by industry experts
  • Great key takeaways
  • Interesting list of the up-and-coming capabilities provided by large multinational companies

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