burger menu
Unpacking E-commerce

Unpacking E-commerce

    Add to bookmarks

Business models, trends and policies

SUMMARY

This OECD research notes that although E-Commerce activity has increased significantly, not everyone participates in online buying and selling on the same scale.

Large firms tend to participate in E-Commerce activities twice as much compared to SMEs in the majority of countries, while from the consumers' perspective, there are some groups of individuals who buy online less frequently than others - older and lower-income people, as well as individuals from rural areas.

This research offers a deep insight into the evolution of E-Commerce and explores new business models, reviews E-Commerce trends and examines how policies have to be updated to remain useful in an evolving landscape.

According to this study, business models are quickly evolving. Companies can now make use of emerging technologies such as AI, blockchain or Artificial Intelligence to facilitate online shopping. At the same time, alternative payment methods such as mobile money also constitute an E-Commerce enabler.

The document makes a special mention of the rise of subscription service business models which offer the ongoing supply of products in exchange for regular payments. This model has lower marginal costs for businesses while consumers benefit from its convenience. Another business model mentioned in this paper includes businesses that use physical features to sell online.

Digital transformation has gone through huge changes very quickly and therefore it is necessary to review policies and regulations to ensure that they support new E-Commerce innovation, the paper says. 

New technologies are changing the E-Commerce landscape, and these changes require a holistic approach to E-Commerce policymaking. The research also indicates that the reduction of uncertainty when it comes to regulation can help small businesses trade online and promote cross-border E-Commerce. Policy action can also help to reduce the E-Commerce gap among consumers. Factors that affect online shopping participation include low connectivity, lack of appropriate payment options, lack of trust and digital skills, which can all be addressed with policies.

 

OUTLINE

E-Commerce

E-Commerce Trends

E-Commerce Business Models

New Data Sources

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Unpacking E-commerce
Sub-Title
Business models, trends and policies
Region
Global
Published
June 30, 2019
Publisher
OECD
Author(s)
Jan Tscheke, Angela Attrey, Molly Lesher
Price
FREE
Language
ENGLISH

Content

Number of Pages
116
Number of Tables
0
Number of Exhibits
20
Topics
e-commerce
Tags
AI, artificial intelligence, blockchain, case studies, cross-border ecommerce, digital identification, ecommerce, ecommerce trends, global, mobile commerce, mobile payment, OECD, online retailer, online shopping, online shopping behavior, regulation
Companies mentioned
Facebook, BBVA, Alibaba, Amazon, Netflix
Author(s)
Jan Tscheke, Angela Attrey, Molly Lesher
Methodology
Not available.
EVALUATION

This is a very comprehensive paper by the OECD on E-Commerce trends, policies and business models. The report clearly illustrates how e-commerce models have evolved and are re-inventing themselves as we speak. But the paper doesn’t stop at the analytical stage—it also gives clear advice on developing policies that enable fuller and better development of e-commerce across the world.

Positives:

  • Understandable language
  • Well-structured information
  • Very in-depth information
  • Includes references
  • Good graphics
  • Case studies
  • Nice layout

 

Similiar Reports

Internet Trends 2019

FREE

Shopify’s State of Commerce Report

FREE

High velocity retail

FREE