According to the report online buyers tend to buy more and more to online more from outside their own country.
An important finding from the report is that to be successful in E-Commerce in Europe, it is extremely important to design a clear and simple online shopping process via mobiles.
Online consumers are always trying to find the best possible offer and demand at the same time a simple purchase process, as well as a good standard and a fast delivery speed. It is key that online retailers adapt their offering to international buyers - companies that have a plan in place to meet the growing scale of cross-border online shopping will succeed in the future's E-Commerce market in Europe, the document reveals.
The study notes that young consumers are driving the E-Commerce growth in Europe at present. However, this will change soon and the digital gap will eventually disappear as those young buyers become older.
The research points out that European online buyers are very demanding as they expect a quick and convenient delivery service - being able to track parcels at any time is essential. In that respect, three to five days from the moment the order is made is considered as an acceptable delivery time. In addition, the main reasons why consumers decide to shop online are clarity, competitive prices, local adaptation, and quick delivery, the study says. The UK deserves a special mention here as it is one of the markets where buyers have the highest demands, the document notes. This could be because its online shopping market is one of the most developed in the world.
The report concludes with a description of the E-Commerce state in several countries in Europe: the United Kingdom, Belgium, The Netherlands, Italy, Poland, Spain, Germany and, France
Foreword: Consumers’ buying behavior increasingly global
Outlook: Marketplaces are continuing to grow in importance
E-commerce in Europe: E-commerce in Europe 2018
E-commerce in Europe: Top product categories bought by Europeans online
Online shopping from abroad: Low prices get the interest of long-distance consumers
Deliveries: Major diferences in delivery requirements from one country to another
Returns: Simple returns process – a way of looking after customers
The online store: Customers demand clarity and simplicity from their online shop
Mobile devices: Shopping via mobile devices is showing steady growth
Interview: Zalando – A one-stop-shop for fashion in Europe
Focus on: United Kingdom
Focus on: Belgium
Focus on: The Netherlands
Focus on: Italy
Focus on: Poland
Focus on: Spain
Focus on: Germany
Focus on: France
Focus on: Nordic region
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E-commerce in Europe 2018
Consumers’ buying behavior increasingly global
Oct. 11, 2018
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cross-border ecommerce, ecommerce, ecommerce logistics, ecommerce market size, ecommerce regulations, europe, mobile commerce, omni channel, online consumer needs, online retail spending, online shopping behavior, Postnord
The report is based on interviews with more than 10,000 consumers in Belgium, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Spain, the UK, Sweden and Germany. The interviews were carried out with samples of private individuals aged 15-79 years.
A comprehensive report about the state of E-Commerce in Europe and a look at the future ahead.
Go to Publisher's Download Site| Bond Partners | June 2019 | Pages: 333 | FREE |