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E-shopper barometer report 2018

E-shopper barometer report 2018

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SUMMARY

This research gives an overview of online shoppers' behaviors in Europe in 2018 and reveals that online shopping is becoming an important habit among European buyers.

The paper explains that e-commerce is gaining new shoppers. This group of new online shoppers is very relevant to the market as around half of them as considered heavy buyers. Millennials, in particular, are very demanding when it comes to their online shopping experience, the report adds.

The report also discusses the role of cross-border E-Commerce which is also developing as nearly 60% of online shoppers in Europe have already acquired products from other countries. Specifically, online shoppers turn their eyes to Chinese websites for brands or products that are not available in their domestic markets.

Nearly 50% of online shoppers used their mobile phones to buy online, the research found. As for the delivery process, around two-third of respondents paid high attention to the delivery company at the moment the product was bought. The report suggests that offering consumers several delivery options could increase satisfaction among online buyers.

OUTLINE

Editorial and overview

Shopping habits

Trends across boders

Conclusion

 

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
E-shopper barometer report 2018
Region
Europe
Published
Jan. 25, 2018
Publisher
DPV , dvd
Price
FREE
Language
ENGLISH

Content

Number of Pages
11
Number of Tables
0
Number of Exhibits
12
Topics
e-commerce
Tags
cross-border ecommerce, ecommerce, ecommerce trends, europe, mobile, mobile commerce, mobile payment, online consumer needs, online shopping, online shopping behavior
Methodology
Not available.
EVALUATION

This short but interesting report by the DPDgroup reveales the key trends and behaviours of online shoppers in Europe.

Positives:

  • Understandable language
  • Good key takeaways
  • Good graphics
  • Nice layout

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