burger menu
What Is the Future of Ecommerce? 10 Insights on the Evolution of an Industry

What Is the Future of Ecommerce? 10 Insights on the Evolution of an Industry

    Add to bookmarks
SUMMARY

The research concludes that key to success in E-Commerce lies in creating direct and meaningful connections to online shoppers that include but go beyond products.

Retail is not dying, neither the future of E-Commerce is just about innovation, the document notes. The center of E-Commerce lies in customer choice. Companies must follow direct-to-consumer models to succeed and therefore the dichotomy between retail and E-Commerce doesn't make sense anymore.

The report highlights the extreme importance of content for E-Commerce. What makes the difference is to be able to create all types of content to boost marketing campaigns to reach customers' hearts and minds with a decent story well told. At the same time, quality content is not about selling a product, but about selling the chance to improve an aspect of the online customers' life, the report reveals.

In addition, an effective way to gain new consumers, the document notes, is using low-cost campaigns based on entertainment or emotion, user-generated content, or influencers. The report concludes that online shopping is shifting away from North America and Europe to the East. Internationalization comes with challenges but companies should not stay away from global opportunities.

OUTLINE

Ecommerce v Retail: The Dichotomy Ends

DTC Emerges as Commerce’s Future

More than “Digitally Native” Tactics

Content Becomes the Holy Grail of Growth

Physical and Digital Solidify Their Relationship

Channels Must Deliver on Their Promises

Social Commerce Evolves or Limps to the Grave

Channels Must Deliver on Their Promises

Micro-Moments Win or Lose Conversions

International Ecommerce Expands to the East

 

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
What Is the Future of Ecommerce? 10 Insights on the Evolution of an Industry
Region
Global
Published
Jan. 31, 2019
Publisher
Shopify
Author(s)
Aaron Orendorff
Price
FREE
Language
ENGLISH

Content

Number of Pages
39
Number of Tables
4
Number of Exhibits
9
Topics
e-commerce
Tags
ecommerce, ecommerce trends, global, mobile commerce, mobile payment, online shopping, online shopping behavior, Shopify, social media, social selling, usa
Companies mentioned
Outdoor Voices, Warby Parker, Allbirds, Glossier, Hims, Casper, Brookline, Purple, Leesa, Victoria’s Secret, Amazon, PayPal
Author(s)
Aaron Orendorff
Methodology
Not available
EVALUATION

The report shows convincingly what it takes today to build a sustainable and successful e-commerce business. When it comes to why content is king in e-commerce, how mobile has become the new normal or why brands need a mission, Shopify’s paper gives clear and unambiguous advice.

  • Not just statistics but in-depth analysis
  • Great insights about the importance of content for E-Commerce companies
  • Useful information about how to acquire and engage with online customers
  • Well-structured, easy to read

Similiar Reports

Internet Trends 2019

FREE

Shopify’s State of Commerce Report

FREE

High velocity retail

FREE