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Global Ad Spend Forecasts 2019

Global Ad Spend Forecasts 2019

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SUMMARY

This report on global ad spend forecasts reveals that the pace of ad spend growth is seeing a decline in 2019 from 4.1% in 2018. 

In more than half of the 59 countries studied for this research, growth is expected to slow down in 2019, though across the global growth is expected to increase to 4.3% in 2020.

The UK’s ad spend forecast is expected to increase from 4.7% to 6.1% in 2019, despite uncertainty around Brexit, showing that the digital market in the UK is highly mature.

Digital is still the main driver in ad spend and could go beyond the 40%-mark for the first time in 2019. Digital is expected to surpass TV’s share of 2019 ad spend for the first time in the US, the report says.

Mobile is still the fastest growing platform and is expected to increase by over 19 in 2019. In China, the mobile segment is expected to represent more than three-quarters of 2019 digital ad spend for the first time.

TV is expected to represent more than one-third of global ad spend - the lowest percentage since 2000. Television’s ad spend growth is expected to experience a decline in 2019 but could show some signs of recovery the next year, the report indicates.

On the other hand, online video could increase by 20% in 2019, according to estimations. It is the quickest-growing segment within digital ad spend, boosted by mobile viewing habits and the popularity of streaming platforms.

OUTLINE

Executive Summary

Country forecasts

Europe

North America

Asia Pacific

Latin America

Middle East and North Africa

Appendix

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Global Ad Spend Forecasts 2019
Region
Global
Published
Feb. 15, 2019
Publisher
Dentsu Aegis Network
Price
FREE
Language
ENGLISH

Content

Number of Pages
209
Number of Tables
20
Number of Exhibits
80
Topics
e-commerce
Tags
advertising, Dentsu Aegis Network, digital advertising, digital marketing, ecommerce, ecommerce trends, global, mobile, mobile advertising, radio, social media, TV, video, youtube
Methodology
Not available.
EVALUATION

The best aspect of this report is the analysis of advertising spend country by country.

Positives:

  • Great graphs
  • Analysis per market
  • Clear language

 

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