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Global esports market report 2019

Global esports market report 2019

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SUMMARY

This research on mobile and the gaming industry shows that global esports revenues are expected to reach $1.1 billion in 2019, a year-on-year increase of +26.7%.

North America will generate $409.1 million of the amount and China will account for around a quarter of the total revenues.

According to this study, more than 80% of the total market will be generated from brand investments (media rights, advertising, and sponsorship) in 2019. This amount is expected to reach $1.5 billion by 2022 - representing 87% of total esports revenues.

The global esports audience will increase to 453.8 million in 2019, the research notes. This is 15% more compared to the previous year. Esports Enthusiasts will total 201.2 million, a 16.3% increase year on year.

China is expected to have 75.0 million Esports Enthusiasts in 2019, followed by the U.S. and Brazil. While South Korea will have the biggest percentage of Esports Enthusiasts compared to its online population (Esports Density) in 2019, the paper adds.

There were 737 major events in 2018 which created $54.7 million in ticket revenues, compared to $58.9 million in 2017. The study explains that the League of Legends World Championship was 2018’s biggest tournament by live viewership hours on Twitch and generated $1.9 million in ticket revenues. 

Report download requires free registration on the publisher's website.

OUTLINE

Introduction

Methodology

Key trends

Overview

Rankings

Full report

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Global esports market report 2019
Region
Global
Published
June 15, 2019
Publisher
newzoo
Price
FREE
Language
ENGLISH

Content

Number of Pages
17
Number of Tables
1
Number of Exhibits
6
Topics
mobile
Tags
betting, china, esports, gaming industry, global, mobile, newzoo
Methodology
15m gamers and 1bn mobile devices in 28 markets were studied for this report.
EVALUATION

The report's global key trends are among its most valuable aspects.

Positives:

  • Excellent key insights
  • Clear language
  • Appealing language
  • Great graphs
  • Terminology

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