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Retail Trends 2019

Retail Trends 2019

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SUMMARY

This paper explains the strategies by online retailers to become competitive in the global digital economy. The report reveals that online retailers have now the chance to understand in-depth online consumer behaviors and habits and therefore what's described as hyper-personalization is the next trend in online retail.

According to this report, AI will have a significant impact on online retail and it will affect two areas mainly, chatbots and voice commerce. The study also discusses the massive rise of experiential retail, as consumers tend to spend more on experiences rather than on material assets. The second trend in online retail mentioned in this research has to do with the price as online consumers expect real value and are much more price aware at present times.

Sustainability is also at the heart of retail and has become an important value for consumers who think not the only about their wallets when online shopping but also prefer planet-friendly businesses. This research highlights as well the importance of social media in online retail nowadays as social media channels have become for many online consumers their primary source of communication with brands and companies.

OUTLINE

Customer-centric data in retail

Voice commerce

Experiential retail

Environment

Social media

Service providers

 

 

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
Retail Trends 2019
Region
Global
Published
June 30, 2019
Publisher
KPMG
Price
FREE
Language
ENGLISH

Content

Number of Pages
30
Number of Tables
0
Number of Exhibits
1
Topics
e-commerce
Tags
AI, artificial intelligence, case studies, chatbots, ecommerce, ecommerce platforms, ecommerce trends, global, KPMG, mCommerce, online retailer, online shopping, online shopping behavior, retail, smart appliances, social media, social selling, voice commerce
Companies mentioned
IKEA, Function of Beauty, ShopSavvy, HelloAva, Ekoplaza, Birds Eye, Unilever
Methodology
Not available.
EVALUATION

This insightful report examines the main trends in the online retail industry and explains the strategies by online retailers to become competitive in the global digital economy.

Positives:

  • Nice layout
  • Understandable language
  • Good case studies

 

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