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Disruption in the automotive industry

Disruption in the automotive industry

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How digital is changing car sales

SUMMARY

This report shows that consumers are demanding a change in the present automotive retail sales model while disruptive digital technologies are also facilitating this change in the E-Commerce era.

Most businesses have plans in mind to migrate towards a B2C retail sales model to adapt to the online shopping era. However, this is not enough, the report says, as B2C retail sales models should become the priority of their market strategy. According to the study, the majority of OEMs do not offer and an end-to-end online retail solution and just a small figure have merged their online and offline business, the document notes. The real issue for OECs are the operational challenges to overcome for the migration towards an integrated B2C model rather than technical issues, the document notes.

The study also takes a look at the possibilities available to manufacturers looking for a competitive new business model. These range from redesigning the offline experience to offering a dedicated E-Commerce platform on desktop and mobile, to creating an omnichannel service for online buyers.

Report download requires free registration on the publisher’s website.

OUTLINE

Foreword

Executive summary 

A legacy retail model 

How manufacturers can respond 

Digital maturity analysis 

Summary 

Next steps 

Key questions for business leaders 

Appendix 

Endnotes 

Contacts 

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
Disruption in the automotive industry
Sub-Title
How digital is changing car sales
Region
Global
Published
Feb. 1, 2019
Publisher
Deloitte
Price
FREE
Language
ENGLISH

Content

Number of Pages
24
Number of Tables
0
Number of Exhibits
5
Topics
e-commerce
Tags
automotive, Deloitte, ecommerce, ecommerce trends, online consumer needs, online retail spending, online shopping behavior
Methodology
This report analyzes 38 OEMs in order to examine how mature their online offering is.
EVALUATION

An insightful report on the impact of digital technologies in the retail car industry.

Positives:

  • Great use of illustrations
  • Interesting findings on the future of online car sales
  • Well-structured
  • Short but quite in-depth analysis

Negatives:

  • The language lacks clarity at times

 

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