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How To Build a 21st Century Brand

How To Build a 21st Century Brand

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SUMMARY

This report on the design of modern brands explains how 2018 saw the closure of many physical shops while growth in digital channels experienced a significant rise.

According to this paper, online shopping’s retail share increased more than twice over the past ten years. The document also suggests that digital retail growth hugely surpassed brick-and-mortar across all categories. Going digital helps new brands take share from more established companies, whereas these have shown slow adaptation to disruption in the retail sector, the study notes.

The document also discusses the rise of mobile commerce, and highlights that 40% of all e-commerce activity is at present is m-commerce.

Another of the report's findings is that storytelling receives more customers acquisitions at a lower cost than other marketing strategies. It also points out that social media selling is set to generate $165 billion in sales by 2021, while omnichannel shopping is normal nowadays. 

According to this presentation, more than 90% of brands offer a two-day delivery service. This service is also prompting acquisitions and partnerships.

Report download requires free registration on the publisher's website.

OUTLINE

Online consumers

The Brand Playbook

Brands

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
How To Build a 21st Century Brand
Region
Global
Published
June 30, 2019
Publisher
acunetix , IAB
Price
FREE
Language
ENGLISH

Content

Number of Pages
71
Number of Tables
4
Number of Exhibits
20
Topics
e-commerce
Tags
branding, ecommerce, global, IAB, mobile commerce, omni channel, online shopping, online shopping behavior, retail, social media, social selling
Companies mentioned
Nestle, Casper, Leesa, Purple, Rover and Wag!, SiO Beauty, Facebook, Disney, Shopify, boohoo, Amazon, P&G, Carrefour, L'Oreal, Pepsico, IKEA, Nike, Starbucks, Radisson, Colgate, Gucci, Google
Methodology
Not available.
EVALUATION

This is a presentation-style report on brands and online commerce.

Positives:

  • Good case studies
  • Good graphics

Negatives:

  • Conclusions are not obvious

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