burger menu
How to build a profitable e-commerce business

How to build a profitable e-commerce business

    Add to bookmarks
SUMMARY

This report presents a guide to establish a successful e-commerce venture.  The paper takes a look first and inbound and outbound marketing strategies and explains that getting more web traffic can be beneficial but it doesn't necessarily translate into more profits or revenues.

Instead, the document discusses the role of what's described as a Perpetual Growth Strategy which puts the focus on three aspects: the influx of web traffic, high conversion rate, and customer loyalty.

The report also explores the implications of customer segmentation and examines various SEO and PPC techniques and business strategies to implement in the long term.

SEO represents 51% of the web traffic and according to this research, the share is expected to grow even more shortly. Pay per Click comes in second place with a 21% share. On the other hand, direct visits represent 13% visits while email marketing accounts for 6%.

Keywords constitute the core of successful SEO campaigns, the report notes. A usual mistake many online retailers make is to focus on the same keywords as other businesses. However, less-specific and well-known keywords can offer better results. Along with this strategy the paper suggests businesses to include long-tail keywords for even better results.

It is important to work regularly and use analytical tools to find out new keywords. Google Adwords Keyword Tool can be very useful as it shows the number of times users looked for in a given month. The report points out the importance of exploring concepts and creating high-quality content around the targeted keywords.

The paper also discusses the role of mobile commerce, social media and talks about the importance of having an adequate web design.

OUTLINE

Introduction

Inbound and Outbound Marketing

Growth Strategy

Corporate Identity

Customer Segmentation, SEO, Keywords, PPC Campaigns

Mobile E-commerce and Social Media

Web Design

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
How to build a profitable e-commerce business
Region
Global
Published
Feb. 1, 2019
Publisher
itraffic
Author(s)
Ben Lewis
Price
FREE
Language
ENGLISH

Content

Number of Pages
35
Number of Tables
7
Number of Exhibits
9
Topics
e-commerce
Tags
ecommerce, ecommerce platforms, global, itraffic, marketing, mCommerce, mobile advertising, mobile commerce, online consumer needs, online retailer, online shopping behavior, social media, social selling
Companies mentioned
Google
Author(s)
Ben Lewis
Methodology
Not available.
EVALUATION

This report stands out for its quality content on eCommerce from the marketing perspective.

  • Presents eCommerce strategy from the Marketing perspective
  • Quality content
  • Excellent writing style

Similiar Reports

Internet Trends 2019

FREE

Shopify’s State of Commerce Report

FREE

High velocity retail

FREE