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Inside Australian Shopping

Inside Australian Shopping

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SUMMARY

This study on eCommerce trends in Australia shows the growth of mobile commerce as one in five online purchases were made from a mobile device in 2017 in the country. The report also reveals that and online spending has seen an 18.7% increase.

This is a comprehensive report on consumer eCommerce behavior and trends in Australia. The study is based on an analysis of products purchased online and delivered by Australia Post between 2016 and 2017.

The paper found that Australian online buyers demand a straight forward end-to-end shopping experience. This means that users want easy access across different devices, as well as simple payment options. Online buyers in Australia also expect flexibility when it comes to delivery options and pick-up locations.

As a consequence, online retailers need to offer consistent services on a single and integrated ecosystem across online and in-store to become more competitive and boost expansion.

This document gives a comprehensive overview of the consumer buying behavior in Australia and also takes a look at what online buyers from other markets are purchasing from Australian retailers. This study aims to help companies rethink their relationship with buyers, examine new market opportunities and meet evolving consumer needs.
 

OUTLINE

Introduction and Executive Summary

eCommerce overview

Industry overview

Other markets

References

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Inside Australian Shopping
Region
Asia Pacific
Published
May 1, 2018
Publisher
Australian Post
Author(s)
Rose Yip, Richard Lieu, Stephen Foo
Price
FREE
Language
ENGLISH

Content

Number of Pages
74
Number of Tables
0
Number of Exhibits
36
Topics
e-commerce
Tags
asia-pacific, australia, Australian Post, cross-border ecommerce, ecommerce, ecommerce market size, ecommerce trends, healthcare, mCommerce, mobile commerce, online payment, online retailer, online shopping, online shopping behavior
Author(s)
Rose Yip, Richard Lieu, Stephen Foo
Methodology
This paper is based on an analysis of products purchased online and delivered by Australia Post between January 2016 and December 2017.
EVALUATION

This report is an excellent read as it presents in-depth content on key trends in eCommerce in Australia.

  • Clear language
  • Quality data
  • Good graphics
  • Appealing design
  • Highly focused on the Australian market

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