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Journalism, Media, and Technology Trends and Predictions 2019

Journalism, Media, and Technology Trends and Predictions 2019

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SUMMARY

This report on journalism and technology trends reveals that subscription and membership is the main priority for the media sector industry. 

More than 50% of respondents expect memberships and subscriptions to be the principal revenue focus in 2019. Display advertising is expected to account for 27% of the revenues, while native advertising represents 8% and donations 7% of the revenues. The document indicates that this shift of focus is very significant.

Meanwhile, the paper says there is an increasing acceptance that some sorts of quality news provision could have to be subsidized. 29% of respondents expect to see substantial help in 2019 from non-profit organizations, and 18% believe that tech platforms will contribute a higher amount, and 11% expect governments to be the ones giving more funds.

According to this study, 43% of surveyors shared their opinion about Facebook which they consider as likely to be very important in 2019 - the same as Apple News and YouTube but much less than Google (87%).

Over 60% of respondents commented on staff burnout, a major concern for the news industry. Retaining and attracting employees can be particularly challenging considering that rates of pay are not high and the pace and pressures of newsrooms. On the other hand, more than half also said to be concerned about levels of diversity in newsrooms.

The report dedicates a section about the role that emerging technologies can have in journalism. A large share of respondents believes that it is important to dedicate more funds to AI to help secure the future of the sector. However, they also think that AI is not an alternative to employing more journalists.

Audio is expected to become a more important part of the news content, respondents said. At the same time, the document says that consumers are becoming more conscious of the time they are wasting online, therefore it will not come as a surprise to see more users leaving social media and concentrate on meaningful content.

The research focused as well on the so-called slow news which is becoming more relevant with the launch of new media companies such as Tortoise and the De Correspondent expanding to the US.

Finally, the increase of paywalls is making the internet more difficult to navigate and leaving more people away from quality news content. This will lead, the paper foresees, to higher consumer irritation, more news avoidance and the use of  ‘paywall-blocking’ software. 

OUTLINE

Executive Summary

2018

Trends in 2019

Conclusions

Methodology

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Journalism, Media, and Technology Trends and Predictions 2019
Region
Global
Published
Jan. 1, 2019
Publisher
Oxford University , Reuters Institute
Author(s)
Nic Newman
Price
FREE
Language
ENGLISH

Content

Number of Pages
48
Number of Tables
0
Number of Exhibits
30
Topics
e-commerce
Tags
AI, augmented reality, blockchain, digital marketing, ecommerce, global, journalism, media, Oxford University, reuters institute, smart phone, social media, virtual reality
Companies mentioned
Apple, Facebook, Jinri Toutiao, Qutoutiao, Google, AP, Twitter, BBC, WhatsApp, Amazon, Snapchat, Tortoise Media, Telegraph Media Group, the Guardian, and Reach/Trinity Mirro
Author(s)
Nic Newman
Methodology
This report is based on a survey of 200 people completed that took place in December 2018. Participants were chosen because they had senior positions (editorial, commercial, or product) in traditional or digital-born publishing companies and were behind aspects of digital strategy.
EVALUATION

This report stands out for its quality content and insightful key predictions and predictions for 2019 in the media industry. 

Positives:

  • Quality content
  • Excellent writing style
  • Appealing design

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