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Southeast Asia 2019 Edition

SUMMARY

This report conducted by Twitter highlights that mobile commerce is boosting the growth of global online shopping, and the South East Asian region leads the way.

The research shows that Asian consumers that use daily Twitter are more likely to buy on smartphones that Twitter users from Western countries. It also notes that online shopping is not limited anymore to certain categories but others that in principle were considered as mobile-resilient - furniture and home appliances - are also experiencing a rise in consumer intention to shop on mobile.

Younger generations are also more likely to buy on mobile than older consumers, the report says. However, older generations are more likely to use mobile for buying compared with users that do not use Twitter at all.

According to the Twitter report, Asian Twitter users value transaction safety, high-quality products and rewards, and promotions. These are the most important factors when buying on mobile applications too, the document reveals.

On a different note, the report notes that shopping events like for instance Black Friday cross national borders on mobile. Black Friday has, for instance, reached the SEA region, while SEA online shopping companies have also adopted Singles’ Day which was initially launched by China's Alibaba.

OUTLINE

Global mobile commerce (Mcommerce) trends

Mobile is driving the growth of ECommerce globally, with SEA leading the way

Shopping lists are changing over time

Millennials are driving the Mcommerce sector

Innovation improves the shopping experience

Shopping events cross regional barriers on mobile

Omnichannel is not a buzzword but a reality

Omnichannel is not a buzzword but a reality

Most important factors in mobile app shopping

Different purchase behaviours of Twitter shoppers across SEA 

Most desired shopping events on mobile and how far do Twitter users shop in advance?

Twitter presents an opportunity for brands to reach its most receptive audience

#LetsChat

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
Mobile Commerce
Sub-Title
Southeast Asia 2019 Edition
Region
Asia Pacific
Published
Feb. 1, 2019
Publisher
Twitter
Price
FREE
Language
ENGLISH

Content

Number of Pages
13
Number of Tables
7
Number of Exhibits
9
Topics
e-commerce
Tags
asia-pacific, cross-border ecommerce, ecommerce, ecommerce market growth, ecommerce market size, mobile commerce, omni channel, online consumer needs, online shopping behavior, social media, south east asia, Twitter
Methodology
Not available
EVALUATION

Interesting report on the shopping behavior of Twitter users in South East Asia.

Positives:

  • Great data about shopping habits on mobile of Twitter user in APAC

Negatives:

  • Only Twitter user studied in this report

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