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Mobile Gaming Apps Report

Mobile Gaming Apps Report

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2019 User Acquisition Trends And Benchmarks

SUMMARY

This report on mobile gaming applications reveals Mobile gaming will generate revenues of $95.4 billion by 2022.

The research defines the present times as the 'Golden Age of Gaming', as mobile gaming apps represent 35% of the total mobile downloads. They also account for 10% of all time spent on mobile.

The mobile gaming apps market is in good health, the paper adds, though experts in marketing also need data to boost goals and define retention targets. 

According to this research, an appropriate strategy to target users in the summer months can be very beneficial in business terms. The install-to-in-app conversion rate reaches an excellent point over this period while costs to get new users are at its lowest.

The paper recommends companies to expand to other markets other than North America, as according to the data there are a few countries with amazing potential and low costs. Russia is among them. This country, the document indicates, embraces Casual and Social Casino games offering extremely affordable CPIs and very interesting install-to-registration rates.

Japan is also worth a mention, the study adds, as it presents the highest interest and commitment to Casual games and an interest in Hyper Casual too. EMEA—Germany and the U.K. in particular—offer lower costs and a good retention curve for Midcore & Strategy games.

The paper explains retention is highest for Social Casino and Hyper Casual games on Day 1, though it’s Social Casino that presents a better retention rate on Day 30. Retention rates for the three sub-categories (Casual, Hyper Casual and Midcore & Strategy) shows that audiences for these games present an equal level of engagement and may be equally receptive to campaigns that try to make them return to the game and play more often.

Report download requires free registration on the publisher's website.

OUTLINE


Key Takeaways

Introduction

Mobile Gaming Apps

Strategy Gaming Apps

Casual and Hyper Casual Gaming Apps

Social Casino Gaming Apps

 

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Mobile Gaming Apps Report
Sub-Title
2019 User Acquisition Trends And Benchmarks
Region
Global
Published
June 30, 2019
Publisher
Liftoff
Price
FREE
Language
ENGLISH

Content

Number of Pages
42
Number of Tables
0
Number of Exhibits
40
Topics
mobile
Tags
Android, gaming industry, global, Liftoff, mobile, mobile application
Methodology
This report is based on the analysis of 555 mobile applications.
EVALUATION

This report stands out for its appealing design and its insightful content.

Positives:

  • Appealing design
  • Clear language
  • Analysis of regions
  • Granularity on four gaming app sub-categories

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