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Mobile Gaming Benchmarks

Mobile Gaming Benchmarks

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Performance insights from more than 60K mobile games and over 3 billion players from around the world.

SUMMARY

This report reveals that after 1 day, top-performing games show retention among 35-50%.

This paper is based on an analysis of over 60K+ titles and 3 billion players. The document offers an insightful overview of the state of the mobile gaming industry. The research presents benchmarks that show insights into how the gaming sector is performing per genre and metric.

According to this study, on day 7, the best games show retention between 15-25%. By day 28, the study adds, retention decreases significantly, with the best performing among 4-6%.

The document also revealed that users play longer in winter and in particular around Christmas. Though, stickiness usually sees a decrease around the New Year, when people get busier.

About ARPPU, best performing games create three to four times more revenue than other titles. The role-playing genre dominates with ARPDAU, while arcade and racing games average much less, the study shows.

Report download requires free registration on the publisher's website.

OUTLINE

Methodology

Key insights

Engagement

Revenue

Customers

Stats and analytic figures

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Mobile Gaming Benchmarks
Sub-Title
Performance insights from more than 60K mobile games and over 3 billion players from around the world.
Region
Global
Published
June 30, 2018
Publisher
Game Analytics
Price
FREE
Language
ENGLISH

Content

Number of Pages
31
Number of Tables
0
Number of Exhibits
22
Topics
mobile
Tags
case studies, Game Analytics, gaming industry, global, mobile
Companies mentioned
Soft games, Blackbox, Voodoo, FRVR, Illusion Labs, Game Hive, two men and a dog, Game Refinery, Apptopia, App Annie, Newzoo, Game of Whales, Soomla
Methodology
This report is based on a study of 60K+ titles and 3 billion players.
EVALUATION

What makes this report valuable is its key insights, great graphs, and quality content.

Positives:

  • Great methodology
  • Appealing design
  • Clear language 
  • Clear key takeaways
  • Good graphs
  • Case studies

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