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Online marketplace and merchant-centric services as a driver of the platform model

Online marketplace and merchant-centric services as a driver of the platform model

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Best examples of platform approach using online marketplace and learnings for mobile money

SUMMARY

This GSMA report on mobile money and mobile payments reveals that mobile money has experienced quick growth globally in the last few years,

The paper indicates that mobile money offering has moved from simple P2P transfers to newer and more sophisticated financial products.

According to this study, payment operators are at the phase of evolving to a PaaP approach. In this scenario, the marketplace is the most important platform type, the paper adds. Regarding the launch process, the study suggests that this will vary and depends on the business lines chosen. The majority of companies focus first on eCommerce and move on afterward expanding through a set of applications.

The paper notes that marketplaces charge merchants a listing cost and sales fee. However, the cost of discounts is usually shared. 

Besides, marketplaces are also putting funds towards creating the logistics network which will be essential to a successful operational model

 

 

OUTLINE

Executive summary 

Mobile money providers and platform model

Best practices 

Online marketplace and operators' assets

Conclusion

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
Online marketplace and merchant-centric services as a driver of the platform model
Sub-Title
Best examples of platform approach using online marketplace and learnings for mobile money
Region
Global
Published
March 12, 2019
Publisher
GSMA
Price
FREE
Language
ENGLISH

Content

Number of Pages
56
Number of Tables
0
Number of Exhibits
40
Topics
e-commerce
Tags
case studies, ecommerce, global, GSMA, mobile application, mobile payment, online shopping
Companies mentioned
Safari.com, Turkcell, Airtel, Smart, MTN, WeChat, Baidu, Jumia, PayTM, Amazon, eBay, Alibaba, Groupon
Methodology
Not available.
EVALUATION

This is a presentation-style report on mobile payments and mobile money by GSMA.

Positives:

  • Understandable conclusion
  • Good graphics
  • Good case studies

 

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