burger menu
Partnering to win in retail's digital age

Partnering to win in retail's digital age

    Add to bookmarks

How to stay ahead

SUMMARY

This research shows that winning retailers are putting in place four strategies to succeed: focusing on customers, establishing partnerships, concentrating on speed and accountability and reinforcing what makes them unique.

This research starts by highlighting the rise of mobile commerce while it notes that social retail is quite established in some markets like China and now it is the turn of digital assistants and voice search. These new technologies are already offering new growth opportunities for retailers.

The response of many retailers in the evolving retail scenario has been to use omnichannel strategies, aiming to create seamless and better customer experiences across all channels. However, the research shows that this might not have been the case for many consumers, whereas retailers admit that omnichannel strategies have added a lot of complexity and costs and not necessarily given the expected returns they aimed for.

Successful retailers, the study suggests, focus on creating an excellent customer experience that pleases customers at every stage of the purchase process. Multichannel retailers should also concentrate on what they excel at. The elements of differentiation are still the same in the digital world: quality, value, and service. 

The research points out that successful multichannel retailers are competing with the platforms but are also using them as sales channels. These retailers are confident in the quality of their products and, therefore, establish selected partnerships to increase their exposure. Establishing partnerships is also a way to access to talent and upgraded technology while sharing investments and being able to progress faster, the paper adds.

 

OUTLINE

Evolution of the retail channel landscape

Challenges

Retailers' reponse

 

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
Partnering to win in retail's digital age
Sub-Title
How to stay ahead
Region
Global
Published
June 30, 2019
Publisher
OC&C Strategy Consultants
Author(s)
David De Matteis, James Walker, Jan Bergmann, Tom Charlick, Ankul Wangoo, Jeremy Morris, Miriam Strohmann, Camille Bonnasse
Price
FREE
Language
ENGLISH

Content

Number of Pages
28
Number of Tables
0
Number of Exhibits
11
Topics
e-commerce
Tags
case studies, customer experience, ecommerce, global, mobile, mobile commerce, mobile phone, OC&C Strategy Consultants, omni channel, online payment, online retailer, online shopping, online shopping behavior, retail, smart phone, social media
Companies mentioned
Google, Alibaba, Amazon, Walmart, Schuh, Harrods, Sephora, Boots, SuperDrug, DM, Lancome, MAC, L'orval, Aldi, Fnac
Author(s)
David De Matteis, James Walker, Jan Bergmann, Tom Charlick, Ankul Wangoo, Jeremy Morris, Miriam Strohmann, Camille Bonnasse
Methodology
Part of this report's results are based on interviews with dozens of retail leaders from across Europe and a survey with more than 6,000 consumers.
EVALUATION

This is an interesting report on partnerships among businesses in retail and E-Commerce.

Positives:

  • Good tables and graphics
  • Nice layout
  • Understandable language
  • Good case studies

Similiar Reports

Internet Trends 2019

FREE

Shopify’s State of Commerce Report

FREE

High velocity retail

FREE