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Quarterly Mobile Index

Quarterly Mobile Index

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SUMMARY

This report on mobile advertising examines the trends affecting the industry and notes that the in-app ecosystem is generating net new revenue growth for the advertising industry.

Mobile in-app experiences and new creative ad formats are emerging as user engagement grows and advance technological capabilities arise. In-app impressions experienced a 26% increase in the second quarter of 2019 compared to the same period a year ago. APAC is the region that has seen the quickest growth— volumes have grown twice as much - but all geographical areas have experienced increases. 

Advertisers are planning to spend $27 billion in a digital display in 2020, and 50% of this allocation will be through private marketplaces. The paper adds that mobile in-app advertising is strongly promoting a big share of this move to private marketplaces. 

The third key trend examined in this report is related to how video is stimulating add-spending during some political events. In that respect, the document indicates that marketers are estimated to spend $917M on advertising over the next political season— which is 71% more compared to the 2016 presidential primary.

Report download requires free registration on the publisher's website.

OUTLINE

Key trends

Mobile in-app 

In-app PMPs 

Video and in-app media spending 

Methodology

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Quarterly Mobile Index
Region
Global
Published
June 15, 2019
Publisher
PubMatic
Price
FREE
Language
ENGLISH

Content

Number of Pages
14
Number of Tables
0
Number of Exhibits
7
Topics
mobile
Tags
advertising, global, mobile, mobile advertising, mobile phone, PubMatic, video
Methodology
This report is based on the analysis of more than 13 trillion advertiser bids on a monthly basis, using the company’s analytics capabilities.
EVALUATION

What makes this report valuable is its easy-to-read structure and great graphs.

Positives:

  • Appealing design
  • Quality content
  • Good graphs
  • Understandable language

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