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UPS Pulse of the Online ShopperTM Study

UPS Pulse of the Online ShopperTM Study

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SUMMARY

This research indicates that online consumers expect fast fulfillment of online orders and are using their smartphones more an more when it comes to online shopping.

The 2018 UPS Pulse of the Online Shopper Global Study offers insight into online shoppers’ behaviors and preferences from six different regions - U.S., Asia, Europe, Canada, Mexico, and Brazil. 

The survey reveals that mobile and international shopping are areas that have grown significantly in the last years. In addition, the document notes that buyers in the U.S., Europe, Canada, Mexico, and Brazil have the highest satisfaction with the desktop and laptop buying experience. On the contrary, Asian consumers have the highest satisfaction rating with the mobile buying experience.

Online shoppers in the U.S. were most likely to have returned an online purchase while online buyers in Mexico were least likely to have done so. E-Mobile shopping has increased over the past three years across regions, the report says. Asian online buyers make the highest percentage of their online purchases on their mobile and also present the highest percentage for product research on their smartphones, compared to other world regions.

 

OUTLINE

Introduction

Constants

Movers

Emergers

Key Takeaways

Methodology

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
UPS Pulse of the Online ShopperTM Study
Region
Global
Published
Aug. 11, 2018
Publisher
UPS
Price
FREE
Language
ENGLISH

Content

Number of Pages
16
Number of Tables
16
Number of Exhibits
2
Topics
e-commerce
Tags
cross-border ecommerce, ecommerce, ecommerce market shares, ecommerce market size, global, mobile commerce, mobile payment, online consumer needs, online payment, online shopping behavior, voice commerce
Methodology
The research is based on a comScore survey of over 18,000 online buyers worldwide.
EVALUATION

Insghtful research on E-Commerce trend from the consumers' perspective.

Positives:

  • Plenty of tables with data

  • Offers insights to help retailers address the dynamic E-Commerce experience for global consumers

Negatives:

  • Schematic way to present information

 

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