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SaaS Survey Results

SaaS Survey Results

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SUMMARY

This is a survey-based report notes that large firms depend much more on upsells and expansions strategies. However, it is not common to see even the largest companies getting over 50% of bookings as a result of those strategies.

According to the SaaS survey results, organizations that rely significantly on on-field sales would usually present slower growth rates than those focused on inside sales. Besides, a combination of models also presents a better growth rate, the survey shows. 

Field sales dominate for firms with median deals over $50K. On the other hand, inside sales strategies are most popular for companies with $1K- $25K median deal sizes.

Organizations with bigger spending on sales and marketing grow quicker. However, the returns go down above the 60-80% S&M Rev Spending levels.

The study also shows that the median company uses 30% of S&M expenses for marketing. Nevertheless, internet sales-driven firms depend more on marketing than other company types. 

Report download requires free registration on the publisher’s website.

OUTLINE

Survey Participant Composition

Go-To-Market And Sales And Marketing

Cac Ratios And Cac Payback

Operations

Cost Structure

Contracting And Pricing

Retention And Churn

Capital Requirements And Use Of Debt Financing

Top Quartile Benchmarks

DETAILS

Overview

Researchfinder Rating
4 out of 5 stars
Title
SaaS Survey Results
Region
Global
Published
Oct. 19, 2018
Publisher
Key Banc
Price
FREE
Language
ENGLISH

Content

Number of Pages
69
Number of Tables
55
Number of Exhibits
0
Topics
saas
Tags
cloud computing, global, Key Banc, SaaS, SaaS adoption, SaaS applications, SaaS budgets, SaaS market, survey
Methodology
This report is based on the results of a survey of private SaaS companies. Results include answers from executives of 385 companies
EVALUATION

This is a long presentation-style report about SaaS companies.

Positives:

  • All information is presented in graphics and tables

Negatives:

  • Overall conclusions are not obvious

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