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Rebooting the retail store through in-store automation

SUMMARY

This report about smart stores and online shopping notes that nowadays consumers increasingly expect that efficient online experience to be replicated in-store.

Just 40% of retailers think that automation is strategically key to their business though around 50% of consumers say that they would shift purchases from a non-automated store to a store with automated technologies if their experience was positive. In general terms, automation in retail stores is attractive to consumers, mainly Gen Z and millennials. The majority of consumers are convinced that automation can make the shopping experience better, for instance by helping to avoid long queues for checkout and payment. Consumers also consider that automation can make retailers more sustainable. 

According to the research, the reality that many retailers are lacking automation at scale shows that there is an imperative urgency to accelerate.

The study discusses the significant benefits that in-store automation can bring. Most buyers would reward a shop by visiting more ofter or buying more if automation improved their in-store shopping experience, the report says. On the other hand, retailers have started to experience the positive impact of their automation technology. 

Retailers must acknowledge, the paper indicates, they must win consumer trust if they are willing to scale. To capitalize on the benefits that automation can offer, retailers have to review a few best practices including the prioritization of automation as a strategic imperative, considering automation initiatives through the consumers’ lense, ensuring a data-driven approach to scaling automation use cases or determining their automation operating model.

 

OUTLINE

Introduction

Highlights

In-store automation

Smart stores

Benefits of automation

Consumer trust

Guide tos peed up automation adoption

Conclusion

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Smart Stores
Sub-Title
Rebooting the retail store through in-store automation
Region
Global
Published
Jan. 10, 2020
Publisher
Capgemini
Author(s)
Tim Bridges, Shannon Warner, Kees Jacobs, Jerome Buvat, Marc Rietra, Marisa Slatter, Sumit Cherian, Yashwardhan Khemka, Abirami B.
Price
FREE
Language
ENGLISH

Content

Number of Pages
36
Number of Tables
20
Number of Exhibits
0
Topics
e-commerce
Tags
automation, Capgemini, data protection, data security, ecommerce, global, online consumer needs, online retailer, online shopping, online shopping behavior, privacy, retail, security, sustainability
Companies mentioned
Amazon, JD, Lowe, Walmart, Macy’s, Caper, Marks & Spencer, Waitrose, MediaMarkt, IKEA, Coop, Ahold Delhaize, A.S. Watson, Zaitt, Celio
Author(s)
Tim Bridges, Shannon Warner, Kees Jacobs, Jerome Buvat, Marc Rietra, Marisa Slatter, Sumit Cherian, Yashwardhan Khemka, Abirami B.
Methodology
5,110 consumers across North America, Europe, and Asia were surveyed for this report in October 2019. 500 senior executives at the director level and above were also surveyed for this study.
EVALUATION

This report about in-store automation stands out for its great findings, excellent examples and case study, and appealing graphs.

Positives:

  • Excellent graphs
  • Excellent writing style
  • Case studies
  • References
  • Great findings
  • Interview with industry expert

 

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