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Think forward

Think forward

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Trends shaping social in 2019

SUMMARY

This E-Commerce report examines the role of brands in reflecting and changing consumer identity and offers an overview of the main social media trends in online shopping.

The first trend mentioned in this paper is referred to as the brand's values and how companies should make them public on social media. However, brands should remain authentic and consumers should not perceived as if they are commercializing with political values or social justice.

In reference to data protection, the paper indicates that companies should understand the value of data but also be transparent about it. The report also refers to AI and states that brands should use big data and machine learning to get into trends.

According to this paper, the emergence of what's called "synthetic influencers" on social media could have plenty of advantages for brands. Social media also help to target niches and local audiences that could be of help for brands, the report adds.

The paper also discusses how some brands are making use of "niche memes" to establish deeper connections with harder-to-reach online consumers. It also highlights how minority or marginalized groups are becoming very influential on social media and brands should not ignore them.

 

OUTLINE

Social media

Influencers

Local targeting

AI

Men consumers

Meme accounts

Minority groups

Data

Live videos

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Think forward
Sub-Title
Trends shaping social in 2019
Region
Global
Published
June 30, 2019
Publisher
we are social
Price
FREE
Language
ENGLISH

Content

Number of Pages
35
Number of Tables
0
Number of Exhibits
12
Topics
e-commerce
Tags
AI, case studies, data protection, ecommerce, ecommerce trends, facebook, global, online consumer needs, online shopping, online shopping behavior, social media, Twitter, we are social
Companies mentioned
Levi Strauss, Nike, Gucci Mane, Diesel, Fenty, McDonald’s, Mercedes, Facebook, Spotify, Apple, Twitter, YouTube
Methodology
Not available.
EVALUATION

This interesting research analyses the meaning of consumer identity and takes a look at the role of brands in reflecting it.

Positives:

  • Nice layout
  • Good graphics
  • Great findings and insights
  • Good case studies

 

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