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State of Ad Tech 2019

State of Ad Tech 2019

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SUMMARY

This report on ad-tech starts by giving an insight into the main trends in ad-tech and reveals that there is a growing number of e-commerce businesses becoming ad companies.

Online shopping companies can now maximize their revenue from all their visitors even if they don't buy. The second ad-tech mentioned in this research is transparency. The paper also points out that great ads are those that understand a customer’s needs and can tell engaging stories through product and content. The best ads are those that entertain, educate, and inspire, the document highlights.

The main four channels for conversion are social media, paid display advertising, email marketing, and SEO, according to this study. The key two strategies for success mentioned by marketers interviewed for this document are maximizing ad placement quality and offering compelling and unique offers.

The study also takes a look at the re-engagement tactics used my marketers including offering interesting discounts and delivering personalized ads, delivering high-quality ad copy and targeting prospects at a convenient time.

Report download requires free registration on the publisher's website.

OUTLINE

Executive Summary

The ad-tech landscape

Key trends and Figures

Converstion tactics and strategies for success

Reengagement campaigns

Benefits for advertisers and consumers

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
State of Ad Tech 2019
Region
Global
Published
June 15, 2019
Publisher
Criteo
Price
FREE
Language
ENGLISH

Content

Number of Pages
29
Number of Tables
0
Number of Exhibits
17
Topics
e-commerce
Tags
advertising, case studies, Criteo, digital advertising, digital marketing, ecommerce, global, marketing, mobile, social media, usa
Companies mentioned
CPG, Rideshare, Expedia, Sephora, Google, Facebook, Alibaba, Amazon
Methodology
This report is based on interviews with 901 marketers who were asked about how they convert customers.
EVALUATION

What makes this report valuable is the case studies and examples it includes along with an appealing design and catchy graphs.

Positives:

  • Case studies and examples
  • Appealing design
  • Quality content
  • Good graphs
  • Good examples of tactics used by marketers to re-engage customers

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