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Why addressing ethical questions in AI will benefit organizations

Why addressing ethical questions in AI will benefit organizations

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SUMMARY

This report finds that an ethical regulation for artificial intelligence (AI) systems is necessary for a trustworthy relationship between companies and consumers.

Although AI provides many benefits for businesses, there are many ethical issues about how this technology is used. Having a comprehensive ethics policy will help organizations and lessen risks. Negative ethical interactions can damage a company’s reputation. On the other hand, ethical interactions build trust.

Executives and consumers have experienced ethical issues in AI over the last two or three years. Nine out of ten organizations are mindful of ethically compromising the use of AI systems. Nearly half of consumers experienced the effects of ethical issues. A majority of consumers (76%) demand the regulated use of AI by governments, policymakers, and regulators. The drive for AI usage has driven the demand for ethical regulations. As a result, a growing number of executives are proactively addressing ethical AI use. According to the report, 51% of executives think ethical AI systems are important. Further, 41% of executives discarded an AI system due to ethical concerns.

What does an ethical AI look like? An ethical AI is transparent, accountable, verifiable, and fair. When consumers perceive AI interactions as ethical, they are more likely to become advocates for the company. Conversely, when AI interactions are perceived as unethical, 36% of consumers will demand explanations, and 34% will stop interacting with the company.

According to executives, ethical issues are the result of poor oversight during the creation and distribution of the AI system. Without adequate AI oversight, there are biased decisions, over-reliance on machine-led decisions without disclosure. Ethical and moral AI frameworks will support long-term confidence in current and future AI systems.

 

OUTLINE

Executive Summary

Introduction

How ethics in AI helps organizations

How to get started

Conclusion

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Why addressing ethical questions in AI will benefit organizations
Region
Global
Published
Jan. 30, 2019
Publisher
Capgemini
Author(s)
Anne-Laure Thieullent, Ron Tolido, Claudia Crummenerl, Jerome Buvat, Amol Khadikar, Amrita Sengupta, Gaurav Aggarwal
Price
FREE
Language
ENGLISH

Content

Number of Pages
36
Number of Tables
4
Number of Exhibits
14
Topics
ai
Tags
AI, AI applications, AI regulation, AI survey, Capgemini
Author(s)
Anne-Laure Thieullent, Ron Tolido, Claudia Crummenerl, Jerome Buvat, Amol Khadikar, Amrita Sengupta, Gaurav Aggarwal
Methodology
The executive survey in this report includes 1,580 executives from large organizations in ten countries from April 2018 and June 2019. The executives either worked in management, IT or HR. The consumer survey includes findings from 4,400 consumers from six countries. These consumers have had interactions with AI.
EVALUATION

The authors have done an excellent job of exploring and structuring the ethical questions surrounding AI. It contains clear findings from companies and consumers and includes insights into specific AI use cases that generate ethical concerns. In addition, the report offers concise recommendations that any organization can apply in order to navigate the ethics of AI. This report will help ensure companies sustain growth through ethical interactions between AI systems and consumers

Positive

  • Accessible graphs
  • Key insights
  • Broad data sets

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