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Winning with AI

Winning with AI

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Pioneers Combine Strategy, Organizational Behavior, and Technology

SUMMARY

The study offers a data-driven perspective of what organizations using AI successfully are doing.

These companies are including their AI strategies as part of their business strategy while also taking on board risky AI projects making revenue growth a priority over cutting down costs.

Companies that carry out successful AI projects, the research indicates, align AI consumption and AI production. At the same time, they join their AI projects with broader business transformation activities and employ adequate staff while investing in appropriate AI technology and data.

The paper states that the challenges with creating value from AI appear to be in the data collected as organizational instead of technological. According to the results, companies that based their AI strategy on a simple IT focus would usually create less value than organizations focused on a wider strategic focus. These types of companies would normally handle risk proactively, the document adds.

Organizations that obtain value from AI tend to unify their AI strategy with their business strategy. Companies that generate effectively value from AI projects also tend to create value from AI-driven revenue instead of saving costs on their own.

AI success in the long run within corporations relies on revenue and on the investment made on the company on its ability to use AI across the whole organization. It depends on redesigning organizational alignment as well, the document explains.

This study points out a few practical points for executives to bear in mind to rethink their business strategy with AI in mind and without forgetting competitors either.

This report is based on a survey of over 2,500 executives and 17 interviews with industry experts

OUTLINE

Executive Summary and Introduction

Strategy with AI

AI investments

Consumption and Production Capabilities

Integration

Conclusions

DETAILS

Overview

Researchfinder Rating
5 out of 5 stars
Title
Winning with AI
Sub-Title
Pioneers Combine Strategy, Organizational Behavior, and Technology
Region
Global
Published
June 15, 2019
Publisher
BCG , MITSloan
Author(s)
Sam Ransbotham, Shervin Khodabandeh, Ronny Fehling, Burt LaFountain, and David Kiron
Price
FREE
Language
ENGLISH

Content

Number of Pages
27
Number of Tables
0
Number of Exhibits
9
Topics
ai
Tags
AI, AI investments, AI performance, AI survey, BCG, global, MITSloan
Companies mentioned
Aetna, Deutsche Bank, Apple, Amazon, Philips, Riche Pharmaceuticals, Generali, Hyundai, Gap, Siemens, SAP, Gap
Author(s)
Sam Ransbotham, Shervin Khodabandeh, Ronny Fehling, Burt LaFountain, and David Kiron
Methodology
This report is based on interviews with over 2,500 executives and 17 interviews with industry experts.
EVALUATION

With its careful empirical design, clear message and careful selection of case studies, this relatively short report is an outstanding example of how IT research can not only capture the mind of the reader but also be exciting and motivating. The careful selection of case studies complements this report well.

Positives:

  • Appealing design
  • Clear language
  • Quotes from experts
  • Examples and case studies
  • Clear graphs

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